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Realscheme’s ''Integrated Product Development (IPD) Solutions'' aim to help enterprises build a comprehensive system that starts with market demand, moves through product development and innovation, and ends with a successful product launch and lifecycle management. Leveraging best practices from leading companies and the PACE (Product and Cycle-time Excellence) methodology, Realscheme systematically integrates and redesigns processes, organizations, IT, responsibilities, talent development, and operational models within the broad scope of the enterprise's R&D system. At the planning level, Realscheme ensures companies "Do the right things," while at the execution level, it helps them "Do things right," improving R&D efficiency and market success rates. The holistic approach assists companies in building core competitiveness, with a market-driven focus on customer needs, prioritizing quality, technology, and cost.
Realscheme's IPD (Integrated Product Development) consulting services emphasize transformation as a means to drive the effective implementation of
IPD projects. Through a systematic approach covering strategic, process, and support layers, Realscheme provides comprehensive solutions that holistically enhance and reshape a company’s core R&D competitiveness from the perspectives of business, processes, organization, IT, and talent development.
The key components of Realscheme’s IPD consulting services include the following:
IPD is derived from PACE (Product and Cycle-time Excellence), which was refined through the practices of IBM and Huawei, becoming a benchmark for enterprise product development models. Its core concept stresses market demand as the driving force for product development, managing product development as an investment.
Building on the classic IPD model, Realscheme has developed a customized model and methodology suited for Chinese enterprises, from concepts and operational modes to application tools. For example, the customer-driven "4W2H" product model has been widely applied and praised by numerous companies.
Note: 4W2H Product Model
- Why：Why we develop this product? —Market opportunity, Customer demand, Competition；
- What：What the product should be like? —Product package requirements；
- When：Key milestones in product launch, development, and lifecycle；
- Who：The composition of the cross-functional project team for product development；
- How much： Can it be profitable, and what investments are required?；
- How：How to achieve the business objectives.
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