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At its core, Realscheme’s ''Marketing Management System'' designs marketing strategies and operational command systems based on market positioning and competitive advantage. It clearly defines the competitive landscape, sets competitive goals and targets, designs business portfolios and battle strategies, and establishes a command system for “Taking Strategic Objectives.” Through years of marketing consulting practice, Realscheme has integrated the MM market management system, solution marketing system, and CRM sales management system. It connects the OR demand management system, market-based product portfolio and CDP system, "Lead-to-cash (LTC) system", and "Market-to-lead (MTL) system", enabling clients to quickly identify competitive pathways and strategies, target resources more precisely, and carry out more effective marketing activities. This results in the creation of high-performance marketing teams.
Marketing Management Consulting (MM System) connects strategy at the top with execution at the bottom, acting as a guiding force to ensure the effective alignment from marketing strategy design to tactical execution. Realscheme's Marketing Management Consulting services integrate demand analysis, solution development, and business portfolio design, clarify the competitive landscape and strategy, and establish an operational system and marketing management platform, which includes:
| • Comprehensive Market Insights | • End-to-End Marketing Process Development (MTL, LTC, ITR) | • Sales Tools Library Development |
| • Marketing Strategy and Objective System | • Five Rings, Fourteen Moves for Solution Development | • Sales Tools Library Development |
• Demand Management System Development | • Five Rings, Fourteen Moves for Solution Development | • Marketing Team Building and Empowerment |
• Market, Customer, Product, and Solution Portfolio Design | • Iron Triangle Operations | ...... |
• Product Portfolio Design and CDP (Conceptual Design Package) System Development | • Sales Tools Library Development |
Realscheme's Marketing Management Consulting system is built on the study of best practices from benchmark enterprises, and it integrates
innovative approaches such as the OR demand management system, the CDP product portfolio and task development system, the MM market
management methods, the MTL (Market to Lead) system, the LTC (Lead to Cash) system, as well as the Five Rings, Fourteen Moves solution marketing
system, Iron Triangle operations, and Nine Winning Moves for Key Account Development.
Realscheme's marketing strategy consulting ensures that corporate strategies are effectively implemented while building a high-efficiency business
operations command system.
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